Are You Ready for the Role of Technology in the 21st Century Job Search?

TechnologyCollageMid-career clients in transition are often unfamiliar with the newest trends in technology related to the job search.  Over the past 10-15 years, a lot has changed about how we apply for jobs.  

Here are two trends to consider before clicking “submit”:

1) The notion of the one-page resume is antiquated.  “Should my resume fit on one page?” is a frequently-ask-question among anxious job seekers.  

The answer for recent grads is still “yes.” For those in mid-career, taking up a significant portion of a second page is acceptable (you don’t want just a few lines on a second page).  

But the big picture answer is that the concept of the page itself is antiquated.  Most applications are submitted online and often by pasting or typing text into specific windows (one for “education,” another for “work history,” another for “skills,” etc.)–all of which renders the space restrictions of the page obsolete.

Instead of focusing on total length, pay attention to this:

  • prepare clear, concise resume entries,
  • use action verbs that describe what you actually did (avoid weak verbs like “helped,” “supported,” “assisted with”),
  • add quantifiable information everywhere you can (dollar amounts for budgets, total number of employees trained, total number of reports prepared, return rates, etc.),
  • keep each bullet point to 2 lines or fewer, and
  • avoid repetition (both at the word level within a single entry and at the content level throughout the resume).

2) Robots read your resume. These robots are called applicant tracking systems and at most medium- and large-sized companies, they screen the hundreds (or thousands) of resumes that come in for each job opening advertised.  

This means that your resume has to do two distinct things very well: first, the robot has to like it. The robot likes it when the keywords from the job ad appear with frequency throughout your resume. The applicant tracking system is programmed simply to scan for those keywords–and only if it finds enough of them in your job search documents, will it bump your resume up to human eyes.

Each and every resume you submit has to be customized to the job ad so that the robot will like it. This doesn’t mean you have to start over; you just have to make adjustments:

  • move the most important qualifications from the job ad to a position of prominence within your own documents and
  • replace synonyms in your materials with keywords from the job ad (“forecast” for “projection” or “acted as liaison” for “communicated with”).

Once your documents get past the robot, then a human has to like your resume. This is where the real you has to shine.  You don’t have to take huge risks and submit content that is out of character, but your deep passions, broad knowledge, subspecialties, and charm should come through and capture the attention of the human reader.

That’s a lot to do for one job application, but you’ll get a lot more traction with that one carefully-prepared application than you’ll ever see with the old-school method of preparing a single resume and then submitting it in large volume to different job openings.


2009 Head ShotDarcy Lear is a career coach specializing in job search documents, professional school applications, and interview preparation. For one-on-one support in preparing for your job search or to set up a campus workshop, contact Darcy: darcylear@gmail.com
 
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